There’s mounting pressure for content creators to, well, create content.
Not necessarily to satiate audience demand (though people seem to be upping their content intake) but rather to stay atop the constantly growing heap of content that other content creators are creating.
So we get lazy resourceful and we pick the low-hanging fruit. [click to continue…]
The fate of your website will be decided in less time than it takes you to finish reading this sentence.
The same people who a decade ago would wait patiently through the screeching greeting of a dial-up modem are now frustrated when the homepage of CNN doesn’t refresh as quickly as a wiper blade across a windshield.
Consider the following: [click to continue…]
Social media has made its way into boardrooms at organizations across the planet.
But the next stop after the boardroom, all too often, is the chopping block.
Why? Because it is expected to survive on its own. In other words, organizations don’t tie social media goals to their actual business goals. They give social media its own set of goals. You’ve seen them before, they look like this: [click to continue…]
