There’s mounting pressure for content creators to, well, create content.
Not necessarily to satiate audience demand (though people seem to be upping their content intake) but rather to stay atop the constantly growing heap of content that other content creators are creating.
So we get
lazy resourceful and we pick the low-hanging fruit. [click to continue…]
The fate of your website will be decided in less time than it takes you to finish reading this sentence.
The same people who a decade ago would wait patiently through the screeching greeting of a dial-up modem are now frustrated when the homepage of CNN doesn’t refresh as quickly as a wiper blade across a windshield.
Consider the following: [click to continue…]
Social media has made its way into boardrooms at organizations across the planet.
But the next stop after the boardroom, all too often, is the chopping block.
Why? Because it is expected to survive on its own. In other words, organizations don’t tie social media goals to their actual business goals. They give social media its own set of goals. You’ve seen them before, they look like this: [click to continue…]
What’s more interesting to listen to: an echo of something you’ve already heard, or an entirely new sound altogether?
Jimi Hendrix knew the answer.
So did Led Zeppelin.
And so does Adam Singer, who wrote a thought-provoking post (as usual) over on The Future Buzz today. The heart and soul of his perspective is this: [click to continue…]
When you’re talking about the future it’s hard not to get carried away.
The future of almost everything seems exciting. Futuristic cars, houses, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology. So our imagination runs wild. And we sound like Dave Gelernter sounded in a 1997 BusinessWeek article, when he discussed the radical notion of ”lifestreams” — a flood of data from an individual person that shared every detail of their life.
At the time the idea didn’t feel right. The technology was getting there or was already there but that didn’t mean everyone was adopting it right away. Fast forward to 2011, and most people will find out about this blog post through someone’s lifestream on Twitter. Our imagination tends to outpace our ability to invent. And something can be invented long before it’s a conventional part of people’s lives.
So we must separate the bells and whistles from the nuts and bolts. [click to continue…]